TL;DR: If you have ever desired you might evaluate the inventors you date, and/or guys you know who tends to make great dates, as you evaluate restaurants, next Lulu will make all of your current goals be realized. As first-ever app for ladies, Lulu is actually taking the lead-in this sector, assisting ladies make smarter relationship choices and men become better daters.
From Amazon to Yelp, we are in a world where everyone loves to review situations. Everybody else cannot wait to generally share their unique viewpoint regarding their newest dinner or even the finally apartment they stayed in, but what about the most recent man they continued a date with?
Well Lulu is the ideal outlet for performing exactly that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually an exclusive social network that provides females the chance to speed the men they date, suggest date-worthy men and share personal encounters with many various other like-minded females.
It is like conversing with your absolute best friend
Chong and Schwartz got the concept for Lulu after Chong had a memorable all-girls brunch knowledge. From swapping stories about professions to romantic days celebration strategies, she wished she could bottle that feeling of camaraderie and put it to great utilize.
In 2013, that sight became a reality in the form of Lulu, a space where ladies can feel safe whenever speaking about their particular love life.
Director of advertising Deborah Singer stated it’s been quite a while coming for an app like this on the market, especially with tips becoming very popular in other facets of existence.
“Women these days get recommendations about everything in their own residesâ¦ yet do not get suggestions for one thing as essential as relationships and dates,” she stated. “We think that’s a remarkably vital location for ladies are well informed and have info [about] to really create smarter choices on their own.”
Whether it’s status guys they will have gone away with, promoting high-quality men with other people or producing pal connections, Lulu made a critical effect.
“I think we’re delivering a brand new details coating toward dating room,” Singer stated. “Dating is something that does not have that info coating, and we see our selves as taking more info to this industry.”
Lulu shines off their applications because Chong and Schwartz, also everyone on the team, try to let their unique characters shine through, offering down that feeling of speaking with a truly great gf.
In accordance with Singer, Lulu is very popular among college females, who happen to be in another online dating ecosystem consequently they are selecting feminine friends to visit for referrals in regards to the dudes they are fulfilling on campus.
Lulu also throws the confidentiality and protection of its people first. The application uses Facebook to confirm sex, get older (not one person under 17 is actually permitted to join) and buddies groups.
But don’t believe men aren’t permitted in this girls club
In might, Lulu allowed guys to begin using the application as long as they happened to be into being reviewed.
Male customers can see their total score and which hashtags women can be making use of to describe them, like “#AlwaysPleased” or “#WearsEdHardy.”
Nonetheless can also access information that presents exactly how females position all of them on qualities such as for example humor, kissing skills plus.
Lulu’s editorial team also provides men skilled articles offering internet dating advice about the certain areas they need improvement in.
Females also can ask the guys their own viewpoints on some subject areas, including rectal intercourse or generating a consignment.
So far more than 1 million men have actually accompanied, with the average review getting a seven, and a few even look at the software three times daily.
“We saw there was actually a genuine appetite from guys to sorts of enjoy analytics regarding what females happened to be saying about all of them,” Singer said. “Our objective is to really help men enhance. Just like you would utilize Bing Analytics on your own website to boost it, this is certainly style of Google statistics for guys.”
Creating a safe, positive planet for all
Unlike internet sites like Yelp or TripAdvisor, Lulu will not allow ladies to create available commentary inside their critiques.
Women can be provided multiple choice options when looking at the men alongside women can concur or disagree together with the review, which Singer mentioned encourages a confident atmosphere but also helps to keep the reviews from getting unnecessarily mean.
“we are rating men and women â we are rating dudes. We know that this is actually a sensitive and painful and provocative thing to-be undertaking, and we have to do it in a thoughtful way as well as in a constructive means,” she stated. “We heard from start from ladies they did not desire to be a part of one thing mean, so we chose that this style would preserve that ecosystem.”
Lulu use that same structure down the road when broadening for other preferred verticals like beauty, vacation or business.
“we wish to check-out a location in which women can be coming to Lulu and it is style of their own major destination for obtaining details from other women,” Singer mentioned. “we are really dedicated to this product and continuing to construct methods to help women share further and get recommendations.”
When you’re willing to unleash your girl chat, down load Lulu (free lesbian chatrooms-of-charge!) into the App Store or Bing Play.